Preserving Timeless Traditions: A Tour of Poompuhar’s Artisanal Hubs Across Tamil Nadu

Spread India's Glorious Cultural & Spiritual Heritage

Tamil Nadu, a state rich in cultural heritage and artistic traditions, hosts an array of handicrafts that are not just mere objects but embodiments of centuries-old traditions. At the forefront of preserving and promoting these handicrafts is the Poompuhar Handicrafts Emporium, an initiative by the Tamil Nadu State Handicrafts Development Corporation. This emporium stands out for its unique approach – owning manufacturing centres across various parts of Tamil Nadu, each specializing in different traditional crafts. Let’s embark on a journey to explore these centres and the exquisite handicrafts they produce.

Swamimalai – The Home of Bronze Icons

Swamimalai, a small town in Tamil Nadu, is renowned for its bronze iconography, a craft dating back to the Chola dynasty. The artisans here follow the ancient ‘Lost Wax’ method to create stunning bronze statues of deities and figures from Hindu mythology. These icons are not just religious artefacts but are also appreciated for their artistic value and intricate detailing. The manufacturing centre in Swamimalai ensures that this ancient art form is kept alive by passing the skills from one generation to the next.

Nachiarkoil, Madurai, and Vagaikulam – Bastions of Traditional Brass Oil Lamps

Nachiarkoil, Madurai, and Vagaikulam stand as the custodians of the traditional brass oil lamp making. These lamps, known as ‘Kuthu Vilakku’ in Tamil, are integral to various rituals and ceremonies in Tamil culture. The manufacturing centres here are dedicated to creating lamps that range from simple designs to ornately decorated ones, often embellished with intricate carvings, portraying scenes from Hindu epics or local folklore.

Tanjavur – The Land of Artistic Plates

Tanjavur is famous for its unique art plates, another craft that has put Tamil Nadu on the global handicrafts map. These plates are not ordinary kitchenware; they are exquisite pieces of art. Made from brass and silver, they are embossed with various designs, often inspired by the rich heritage of Tanjavur, such as its famous Brihadeeswarar Temple. These plates serve as perfect souvenirs and gifts, reflecting the artistic pulse of Tamil Nadu.

Kallakuruchi – A Hub for Sandalwood Carving

Sandalwood carving is a delicate and skilled craft, and Kallakuruchi is its hub in Tamil Nadu. The artisans here create a range of items from sandalwood, known for its fragrant quality and fine texture. From religious idols to decorative items, the range is diverse. The intricate carvings on these pieces showcase the exceptional skills of the craftsmen and offer a glimpse into the traditional art forms of Tamil Nadu.

Mamallapuram – The Centre for Stone Sculpture

Finally, Mamallapuram, a coastal town with a rich historical background, is famous for its stone sculptures. The manufacturing centre here specializes in carving statues and other artefacts from granite and other stones. These sculptures, ranging from small decorative pieces to large temple carvings, are a testament to the extraordinary craftsmanship of the local artisans.


The Poompuhar Handicrafts Emporium is more than just a retail outlet; it is a gateway to the rich cultural tapestry of Tamil Nadu. By visiting these manufacturing centres or purchasing their products, one not only acquires a beautiful piece of art but also contributes to the preservation of these age-old crafts. Each piece tells a story, a story of tradition, skill, and dedication passed down through generations. Whether it is the divine bronze icons of Swamimalai, the gleaming brass lamps of Nachiarkoil, Madurai, and Vagaikulam, the ornate art plates of Tanjavur, the delicate sandalwood carvings of Kallakuruchi, or the majestic stone sculptures of Mamallapuram, these handicrafts are not just mere objects; they are the bearers of a rich cultural legacy.

For aspiring investors, understanding and appreciating these traditional arts can be a unique angle in exploring investment opportunities in the cultural and handicraft sectors of India. The handicrafts market, rich in tradition and history, is an area ripe for exploration for someone with a keen eye for unique and sustainable investment opportunities.

By investing in these art forms, one can contribute to the sustenance and growth of these traditional crafts, aiding in the economic development of the artisan communities while preserving a significant part of India’s cultural heritage. Moreover, as the world moves towards valuing sustainable and ethically produced goods, the demand for such authentic, handcrafted items is likely to increase, presenting a potentially lucrative market.

In conclusion, Poompuhar Handicrafts Emporium is not just preserving Tamil Nadu’s artistic heritage but also offering a window into sustainable and culturally rich investment opportunities. As a platform that brings the ancient crafts of Tamil Nadu to the forefront, it invites both connoisseurs of art and savvy investors to participate in a journey that celebrates and sustains India’s rich cultural legacy.

Spread India's Glorious Cultural & Spiritual Heritage

By Mala Chandrashekhar

Introducing Blogger Mala Chandrashekhar - a specialist academically trained in modern Western sciences, yet deeply enamored with India's timeless ethnic arts, crafts, and textiles. Her heart beats for the rich and glorious cultural and spiritual heritage of India, and she has dedicated her entire blog to spreading the immortal glories of ancient India worldwide. Through her simple yet impactful blog posts, Mala aims to reach every nook and corner of the globe, sharing India's beauty and wisdom with the world.

But Mala doesn't stop at just sharing her own thoughts and ideas. She welcomes constructive criticisms and suggestions to improve her blog and make it even more impactful. And if you share her passion for India's culture and heritage, she extends a warm invitation for high-quality guest blog posts.

Ready to dive into the world of India's ageless beauty? Follow Mala on LinkedIn and join her in spreading the magic of ancient India to the world.

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