Fostering Artisans and Markets: The Mission of NEHHDC’s PURBASHREE Emporium

Spread India's Glorious Cultural & Spiritual Heritage

PURBASHREE emporium serves as the sales and e-commerce division of the North Eastern Handicrafts & Handlooms Corporation Ltd. (NEHHDC).

Established in 1977, the North Eastern Handicrafts and Handloom Development Corporation (NEHHDC) is dedicated to fostering the growth and promotion of indigenous crafts across the region. It facilitates connections between craftsmen and potential markets, thereby creating economic, cultural, and social opportunities for artisans while enhancing cultural value for consumers. NEHHDC operates under the administrative purview of the Ministry of Development of North Eastern Region (DoNER), Government of India.

The corporation offers a diverse array of products sourced from all eight North Eastern states: Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura. Procuring handicrafts and handlooms from artisans and weavers throughout the region, NEHHDC retails these items through its network of “Purbashree” Emporia located in Shillong, Guwahati, Kolkata, New Delhi, Bangalore, as well as a Sales Promotion Office in Chennai. Additionally, it actively promotes these products at national and international markets through exhibitions and trade fairs.

NEHHDC also conducts training programs and seminars aimed at enhancing the skills and knowledge of artisans and weavers.

Vision: To enhance the quality of life for artisans, weavers, and entrepreneurs while boosting the demand for North East handicrafts and handloom products in both national and international markets.


  • Collaborate with artisans, weavers, and entrepreneurs to produce high-quality handicraft and handloom products through design and technical interventions.
  • Provide technical and other forms of support, enabling artisans to focus solely on their craft.
  • Facilitate access to domestic and international markets for artisans’ products.


  • Provide financial, technical, and other forms of assistance to craftsmen, weavers, cooperatives, and other establishments.
  • Establish, operate, and promote sales centers such as emporia, showrooms, publicity offices, and exhibition cells to improve the accessibility of goods.
  • Organize production through cooperatives, artisans, or NEHHDC’s own production centers.
  • Develop and operate schemes for the advancement of handicrafts, handlooms, and related products.
  • Establish production centers for craft industries experiencing growing demand.
  • Offer training programs for the replication and enhancement of traditional skills.

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Spread India's Glorious Cultural & Spiritual Heritage

By Mala Chandrashekhar

Introducing Blogger Mala Chandrashekhar - a specialist academically trained in modern Western sciences, yet deeply enamored with India's timeless ethnic arts, crafts, and textiles. Her heart beats for the rich and glorious cultural and spiritual heritage of India, and she has dedicated her entire blog to spreading the immortal glories of ancient India worldwide. Through her simple yet impactful blog posts, Mala aims to reach every nook and corner of the globe, sharing India's beauty and wisdom with the world.

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