Ethnic Arts & Crafts Ethnic Arts & Crafts of Assam Ethnic Wonders of the North Eastern States

Awe-Inspiring Handicrafts & Handloom Textiles of the North Eastern States of India

Spread India's Glorious Cultural & Spiritual Heritage

ॐ श्री गुरुभ्यो नमः ॐ श्री शिवानन्दाय नमः ॐ श्री चिदानन्दाय नमः ॐ श्री दुर्गायै नमः 

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Purbashree Emporium on INSTAGRAM

Enter, Explore and be Enthralled……..

Welcome to the Beautiful World of Ethnic Arts, Crafts & Textiles of the North Eastern States of India :

India’s northeast is undoubtedly a land of immense potential and possibilities with wonders in every corner of the region. Its people, with rich cultural heritage make the region all the more exceptional.

Handlooms and handicrafts form an integral part of the lifestyle of the indigenous people of this region.

Crafted goods and magic weaves are not only made for their own use but are also a means of livelihood for numerous artisans scattered all over the region.

These invaluable traditional skills need preservation and promotion to stand the tides of changing times.

Know the North Eastern States…

Incorporated in 1977, North Eastern Handicrafts and Handloom Development Corporation (NEHHDC), as the name suggests is an organisation that attempts to develop and promote the indigenous crafts of the region.

NEHHDC connects craftsmen to prospective markets and consumers and generating economic, cultural and social opportunities for creators while adding cultural value for consumers.

The corporation is under the administrative control of the Ministry of Development of North Eastern Region (DoNER), Government of India.

It offers a range of products from all the eight North Eastern states namely Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura.

The organisation procures handicrafts and handlooms from artisans and weavers across the region and retails the same through its chain of “Purbashree” Emporia located at Shillong, Guwahati, Kolkata, New Delhi, Bangalore and a Sales Promotion Office at Chennai.

Moreover it promotes the products at various national and international markets through exhibitions and trade fairs.

The Corporation also conducts training programmes and seminars for skill and knowledge upgradation of the artisans and weavers.


  • Providing financial, technical and other assistance to craftsmen, weavers, co-operatives and other establishments
  • Establish, operate and promote Sales Centres, like emporia, show-rooms, publicity offices and exhibition cells for improving accessibility of the goods
  • Organise production through co-operatives, artisans or its own production centres
  • Promote and operate schemes for development of handicrafts, handlooms and allied products
  • Establish production centres for those craft industries where the demand is growing
  • Provide training for multiplying and upgrading traditional skills

Vision :

To improve the quality of life of artisans, weavers and entrepreneurs by increasing demand for North East handicrafts and handloom products in the national and international markets.

Mission :

  • Collaborate with artisans, weavers and entrepreneurs to produce quality handicraft and handloom products through design, technical and skill interventions
  • Procure their products at a fair price and market them
  • Help them find markets for their products in the country and abroad.

North East Crafts Museum…

NEHHDC’s museum will house mesmerising and timeless artifacts that are sure to land you on a voyage through the corners of the region.

The Corporation’s Handicraft Museum will display a variety of crafts and textiles of the region for the benefit of artisans, weavers, designers, art lovers, students, scholars, producers, and exporters and all associated agencies and bodies.

The museum is now open to public.


Spread India's Glorious Cultural & Spiritual Heritage

By Mala Chandrashekhar

Introducing Blogger Mala Chandrashekhar - a specialist academically trained in modern Western sciences, yet deeply enamored with India's timeless ethnic arts, crafts, and textiles. Her heart beats for the rich and glorious cultural and spiritual heritage of India, and she has dedicated her entire blog to spreading the immortal glories of ancient India worldwide. Through her simple yet impactful blog posts, Mala aims to reach every nook and corner of the globe, sharing India's beauty and wisdom with the world.

But Mala doesn't stop at just sharing her own thoughts and ideas. She welcomes constructive criticisms and suggestions to improve her blog and make it even more impactful. And if you share her passion for India's culture and heritage, she extends a warm invitation for high-quality guest blog posts.

Ready to dive into the world of India's ageless beauty? Follow Mala on LinkedIn and join her in spreading the magic of ancient India to the world.

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One reply on “Awe-Inspiring Handicrafts & Handloom Textiles of the North Eastern States of India”

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