ॐ श्री गुरुभ्यो नमः ॐ श्री शिवानन्दाय नमः ॐ श्री चिदानन्दाय नमः ॐ श्री दुर्गायै नमः
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Kerala is well known for its articulate craftsmanship, which is an intimate part of Kerala’s tradition.
19 showrooms under the brand name ‘Kairali‘, spread at strategic places all over India, is marketing handicrafts procured directly from the Artisans. SMSM Institute, at Trivandrum is the flagship showroom of Kerala Handicrafts Development Corporation.
Kerala handicrafts, due to its unique, original creative characteristics and unsurpassed sense of colors has got a a pride of place in Indian handicrafts map.
The local arts and crafts industry in Kerala is so strong that one can find handcrafted articles made of a large variety of resources such as wood, bell metal, brass, coconut shell, banana fiber, screw pine, straw andother natural fibers, papier mache, textiles, Cora grass, cane and bamboo, buffalo horn etc.
Kerala crafts is mainly linked to traditions, festivals and rituals observed in the state of Kerala. A very famous product is the wooden face of a Kathakali dancer that is available easily on any roadside shop.
Though every district of the state has the culture of practicing a number of handicrafts activities but each district has specials reputations for one or two crafts.
Perinad in Kollam district is famous for straw picture craft. Ernakulam and Idukki district are famous for bamboo crafts.
Artisans practicing bell metal craft is mostly found in Mannar and chengannur area in Alappuzha district, Nadavarambu area in Thrissur, and Kunjimangalam in Kannur District.
Cherpu, Thrissur Is famous for wooden elephants. Wayanad, and Alappuzha districts are famous for natural fiber crafts.
Marketing Support :
In order to promote and Market Handicrafts Corporation organizes various programs like Exhibitions, Craftsbazaar and Gandhi Shilp Bazaars across the country with the financial aid of Central and State Governemnts.
This will provide direct marketing platform to the handicrafts artisans/SHGs /entrepreneurs from various parts of the country.
SMSM Institute :
The name of SMSM Institute, the central emporium, stands for Sree Moolam Shashtyabdapurthi Memorial Institute in memory of the 60th birthday anniversary of His Highness King Moolam Tirunal of the princely state of Travancore.
This institute was started during 1917 as a craft institute and later converted into a trade centre by shifting this craft centre to another place. Our other sales outlets are named under the brand name ‘Kairali‘.
Spice Hut :
Kerala often called ‘Land of Spices’ is famous for its spices for centuries. “Spice Hut” is an exclusive show room near SMSM Institute, Trivandrum for ‘Spice –in-Crafts’ .
Here the Traditional handicrafts are blended with the world renowned Kerala spices. Spices are available in specially designed traditional handcrafted boxes and other suitably modified crafts articles.
Some of the popular crafts of Kerala :
Wood Carving :
Wood Carving creates wide designs in wood by hand with the help of carving tools is called wood carving which is a traditional craft in Kerala.
- Rose Wood
- Sandal Wood
- White Wood
- Country Wood
- Other Wood
Metal Craft :
Bell metal craft is one of the tradtional craft in Kerala and is an alloy of copper and tin. This craft has won worldwide reputation for its artistic perfection.
This craft is mainly practised by crafts persons belonging to a particular community.
The bell metal castings are done in the well known method of lost wax process. Major bell metal crafts include traditional lamps, Uruli & temple Pooja sets etc.
Google Shopping : Buy Brass Nilavilakku of Kerala Online
Buffalo Horn :
This craft is mainly concentrated in the capital city of Kerala. Artisans belonging to a particular community are mainly practising this craft. A wide range of decorative utility crafts like flower sets, birds, animals, fish etc are made out of horn.
Screwpine :
Screwpine mat weaving is one of the traditional crafts in Kerala. Different types of mats are woven with screwpine leaves.
Spices :
Kerala often called “Land of spices is famous for its spices for centuries.”Spice Hut “ is an exclusive show room near SMSMI Institute, Trivandrum for “spice –in-crafts”.
Here we blend the Traditional handicrafts with the Kerala spices. Spices are available in specially designed traditional handcrafted boxes and other suitably modified crafts articles.
Other Craft-forms :
Banana fibre/palm stem fibre/sizil fibre are the main fibres used for this craft. The main items produced are basket, bags, table mats, floor coverings, purses etc. Tradtional temple craft in Kerala and widely used for various religious processions.
5 replies on “Kairali Handicrafts Emporium of Kerala State Government”
Sirs,
I would like to open a show room at Pandalam, where I have my own space in 3 floor levels(12,000.0 ft2) furnished at Main Central road distance from NSS College 1.5 km towards Adoor. Suggest how to start.
Starting a showroom for selling Kerala’s traditional handicrafts is a wonderful idea. Here are the steps you can take to get started:
1. Market Research
Identify your target audience: Understand who your potential customers are (locals, tourists, students, etc.).
Competitor Analysis: Study other handicraft shops in the area to understand their strengths and weaknesses.
2. Business Plan
Executive Summary: Outline your business idea and objectives.
Market Analysis: Detail your market research findings.
Organization and Management: Structure of your business and management team.
Product Line: Describe the handicrafts you will sell.
Marketing and Sales Strategy: How you will attract and retain customers.
Financial Projections: Estimate your startup costs, revenue, and profitability.
3. Legal Requirements
Business Registration: Register your business with the local authorities.
Licenses and Permits: Obtain necessary licenses for operating a retail business.
GST Registration: Ensure your business is GST compliant.
4. Setting Up the Showroom
Interior Design: Decorate your showroom to reflect the traditional aesthetic of Kerala’s handicrafts.
Floor Plan: Utilize the three floors effectively (e.g., ground floor for high-traffic items, upper floors for larger or more exclusive pieces).
Inventory Management: Set up a system for managing your stock.
5. Sourcing Products
Direct from Artisans: Establish connections with local artisans to source authentic handicrafts.
Craft Cooperatives: Partner with cooperatives that represent multiple artisans.
Quality Control: Ensure all products meet a high standard of quality.
6. Marketing and Promotion
Brand Identity: Develop a brand that resonates with Kerala’s culture and heritage.
Online Presence: Create a website and social media profiles to reach a wider audience.
Local Advertising: Use local newspapers, radio, and banners to attract nearby customers.
Events and Workshops: Host events and workshops to attract customers and create a community around your showroom.
For digital advertising, creating website etc you may contact: https://www.buzzvalve.com/
7. Hiring Staff
Experienced Sales Team: Hire knowledgeable staff who can provide excellent customer service.
Training: Train your staff on the history and significance of the handicrafts.
8. Grand Opening
Launch Event: Organize a grand opening event to attract initial customers.
Promotional Offers: Offer discounts or promotions to encourage purchases.
9. Customer Feedback and Improvement
Feedback Systems: Set up systems to gather customer feedback.
Continuous Improvement: Use feedback to continuously improve your products and services.
10. Financial Management
Budgeting: Keep a close eye on your expenses and revenues.
Bookkeeping: Maintain accurate financial records for tax and business purposes.
Starting a showroom requires careful planning and execution, but with your own space and a well-thought-out strategy, you can create a successful business that showcases the beauty of Kerala’s traditional handicrafts.
Looking for wooden crafts
You may contact Cauvery emporium in Bangalore or Lepakshi emporium in Hyderabad. Also Kairali emporium.
Dear,
kindly we are going to open company in New Delhi India and we need for kinds of products if possible please share your product list in our email