Ethnic & Folk Paintings Ethnic Arts & Crafts Ethnic Dolls & Toys Ethnic Fashion Ethnic Floor-Coverings Ethnic Furniture Ethnic Hand-Embroidery Ethnic Jewellery Ethnic Metal Crafts Ethnic Metalwares of India Ethnic Paintings of India

The touching lives of Indian craftsmen & weavers at work , with thought-provoking videos

Spread India's Glorious Cultural & Spiritual Heritage

Stand up for craftspeople: how to support India’s artisan community during the COVID-19 crisis

India may be an incredibly beautiful country for the tourists visiting India from around the globe, but the people who have made it beautiful & gave a place to the country in the world map , are living below utter poverty line in the country.

Most of the National Award winning craftsmen whose exquisite crafts have helped India earn a very high place  in the artistic world around the globe, are unfortunately living without even the basic amenities of life. These craftsmen are fighting hard for their livelihood, health, education and safety of their family members.

Most of them take loans from the local moneylenders at an interest rate of 5% or even more for a month for their bread and butter and due to unusually less income from their exquisite,specialized work, they find it extremely difficult to repay the loans. This forces  them to shift to other sources of earning, which totally fossilizes the traditional art forms,having immense aesthetic & spiritual beauty in them.

Please have a look at some of these exquisite handicrafts of India here

Indian craftsmen are craving for genuine buyers for their masterpieces, who will truly value their artistic genius. And this is  possible only through proper marketing of their products, using the best of latest in technology.

Please have a look at some of these artisans at work, in the following videos from YouTube, & see for yourself if these artisans really deserve to be below poverty line, as they really are.

Krishnanagar clay dollmakers at


Bankura horse maker at work

Masters of Fire: Hereditary Bronze Casters of South India

Imagecasting in Swamimalai

Casting a Metal Statue, Swamimalai

Finishing and Filing the Bronze Statues after Casting Lost Wax Method step 4

Pottery world @ Khurja

“Khurja- The Ceramic City”

Jaipur Blue Pottery: Handmade Ceramicware from MyMela

Art of Blue Pottery in Jaipur, India (Pottery Showcase) VGFLU&NR=1&feature=fvwp

Indian Kasuthi embroidery-Motiv2-

Needle, Thread, Mirror and Scissors (Part 1 of 2)
  Hand embroidery workers of India at work

Pottery-Making : Lamp (Deepa) Making


Director, American Center visits Kumartuli

Making of Goddess Durga at Kumartuli, Kolkata – Durga Puja 2012

Spread India's Glorious Cultural & Spiritual Heritage

By Mala Chandrashekhar

Introducing Blogger Mala Chandrashekhar - A specialist academically trained in modern Western sciences, yet deeply enamored with India's timeless ethnic arts, crafts, and textiles. Her heart beats for the rich and glorious cultural and spiritual heritage of India, and she has dedicated her entire blog to spreading the immortal glories of ancient India worldwide. Through her simple yet impactful blog posts, Mala aims to reach every nook and corner of the globe, sharing India's beauty and wisdom with the world.

But Mala doesn't stop at just sharing her own thoughts and ideas. She welcomes constructive criticisms and suggestions to improve her blog and make it even more impactful. And if you share her passion for India's culture and heritage, she extends a warm invitation for high-quality guest blog posts.

Ready to dive into the world of India's ageless beauty? Follow Mala on LinkedIn, Twitter & Facebook and join her in spreading the magic of ancient India to the world.

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