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Introduction
Rajasthali, the flagship brand of the Rajasthan State Handloom and Handicrafts Development Corporation, is the state’s most authentic showcase of desert textiles and crafts. Established in 1974, Rajasthali is renowned for its Bandhani tie-dye sarees, hand-block printed fabrics, Khadi, and woollen dhurries, as well as its traditional handicrafts. For heritage travelers, Rajasthali is the trusted gateway to Rajasthan’s textile and craft heritage, connecting directly with rural artisan communities.
History & Legacy
- Founded in 1974 under the Government of Rajasthan to preserve and promote regional crafts.
- Brings together artisans from Jaipur, Jodhpur, Udaipur, Barmer, and Bikaner.
- Has played a key role in reviving Bagru and Sanganeri block printing and making Bandhani popular on a global scale.
- Today, Rajasthali is a cultural institution, representing Rajasthan’s crafts at national exhibitions and international fairs.
Craftsmanship & Saree Collections
- Bandhani Sarees: Tie-dye masterpieces from Jodhpur and Jaipur, with vibrant colors and dotted patterns.
- Block-Printed Sarees: Sanganeri and Bagru prints, made using natural dyes and wooden blocks.
- Khadi Sarees: Spun and woven by hand, reflecting Gandhian traditions in Rajasthan.
- Wool Dhurries & Shawls: Woven in desert districts, known for bold motifs and durability.
- Leheriya Sarees: Wavy tie-dye sarees, especially popular during Rajasthani festivals.
- Embroidery Sarees: Mirror-work and appliqué from Barmer and Kutch-influenced regions.
Why Visit Rajasthali as a Heritage Tourist?
- Authenticity guaranteed: Every product is sourced directly from artisan clusters.
- Craft diversity: Rajasthan’s entire textile and craft spectrum under one roof.
- Cultural immersion: Experience crafts tied to Rajasthani festivals, weddings, and desert life.
- Fair trade support: Purchases help sustain desert artisan livelihoods.
Online Presence
- Official Website: rajasthali.gov.in (Government of Rajasthan initiative).
- Products are also showcased in state-run exhibitions and crafts fairs.
Visitor Information
- Flagship Store: M.I. Road, Jaipur (a landmark for craft lovers).
- Other Stores: Udaipur, Jodhpur, Bikaner, and Delhi.
- Timings: 10:00 AM – 8:00 PM.
- Travel Tip: In Jaipur, combine a Rajasthali visit with the Anokhi Museum of Hand Printing to dive deeper into block printing heritage.
Conclusion
Rajasthali is the heartbeat of Rajasthan’s textile and craft traditions, bringing Bandhani, block printing, Khadi, and desert weaves together. For heritage travelers, it is the most reliable place to purchase authentic Rajasthani sarees and textiles while supporting artisan communities. A visit to Rajasthali ensures that the colors and stories of Rajasthan’s desert crafts travel with you.