Introduction
The Punjab State Handloom & Handicrafts Development Corporation, established in 1976, is the guardian of Punjab’s most cherished embroidery tradition — Phulkari. Known for its vibrant floral patterns stitched in silk thread on coarse cotton, Phulkari is deeply tied to Punjabi weddings, festivals, and folk culture. For heritage travelers, this cooperative is the most authentic destination to experience the soul of Punjab’s textile identity.
History & Legacy
- Founded in 1976 by the Government of Punjab to protect handlooms and handicrafts.
- Its mission is to revive and promote Phulkari, which faced decline during industrialization.
- Works with women’s embroidery groups in rural Punjab, sustaining livelihoods through craft.
- Today, it represents Punjab’s heritage at national and international exhibitions.
Craftsmanship & Saree Collections
- Phulkari Dupattas & Sarees: Hand-embroidered with floral and geometric motifs.
- Bagh Phulkari: A special variant where the entire fabric is densely embroidered, traditionally gifted at weddings.
- Handloom Shawls & Stoles: Woolen handlooms with Phulkari-inspired borders.
- Khaddar Fabrics: Handspun cotton used as the base for Phulkari embroidery.
- Home Textiles: Bed covers, cushion covers, and wall hangings with Phulkari motifs.
Why Visit as a Heritage Tourist?
- Authenticity guaranteed: Each piece is hand-embroidered by Punjabi craftswomen.
- Cultural immersion: Phulkari is not just a craft, but a part of Punjabi folk songs, rituals, and identity.
- Fair trade: Purchases sustain women artisans across Punjab’s villages.
- Heritage significance: Phulkari pieces are often treated as family heirlooms.
Visitor Information
- Flagship Store: Chandigarh.
- Other Outlets: Amritsar, Ludhiana, Patiala, and Delhi.
- Timings: 10:00 AM – 8:00 PM.
- Travel Tip: In Amritsar, combine a visit to a cooperative showroom with Golden Temple and Partition Museum for a full cultural journey.
Conclusion
The Punjab State Handloom & Handicrafts Development Corporation ensures that Phulkari embroidery remains a living tradition, not just a museum exhibit. For heritage travelers, it offers the chance to own authentic pieces of Punjab’s cultural identity while empowering rural women artisans.