Introduction
The Jammu & Kashmir Handloom Development Corporation, founded in 1976, is the state’s most trusted custodian of its legendary textiles. Its crown jewel is the Kashmiri Pashmina shawl, renowned for unmatched softness and warmth, alongside Kani weaves and Sozni embroidery. For heritage travelers, the corporation offers the most authentic gateway to Kashmir’s regal handloom legacy.
History & Legacy
- Established in 1976 to safeguard Kashmiri handloom heritage.
- Works with thousands of artisans, particularly in Srinagar, Leh, and surrounding valleys.
- Ensures that Pashmina production stays authentic, countering widespread imitations in global markets.
- Has given new life to ancient weaves like Kani shawls, which date back to Mughal patronage.
Craftsmanship & Collections
- Pashmina Shawls: Handspun from the wool of Himalayan goats, celebrated for softness and elegance.
- Kani Shawls: Woven using wooden needles (kanis), creating intricate designs without embroidery.
- Sozni Embroidery Sarees & Shawls: Fine needlework on wool and silk, creating floral and paisley motifs.
- Kashmiri Silk Sarees: Woven and embroidered silks with Mughal-inspired patterns.
- Woollen Fabrics: Handloom tweeds and blankets from Kashmir’s valleys.
Why Visit as a Heritage Tourist?
- Authenticity guaranteed: Certified handloom products, protecting buyers from fakes.
- Royal heritage: Pashmina and Kani shawls were once prized by Mughal and European elites.
- Cultural immersion: Crafts are deeply tied to Kashmiri identity and history.
- Artisan livelihoods: Shopping directly supports weavers and embroiderers of Kashmir.
Visitor Information
- Flagship Stores: Srinagar, Jammu.
- Other Outlets: Delhi, Mumbai, and government emporiums nationwide.
- Timings: 10:00 AM – 7:30 PM.
- Travel Tip: In Srinagar, visit a showroom after a heritage walk around the old city and Dal Lake, making it both cultural and scenic.
Conclusion
The Jammu & Kashmir Handloom Corporation is the guardian of India’s most regal textile — Pashmina. For heritage travelers, its showrooms guarantee authenticity, allowing them to take home a true piece of Kashmir’s weaving heritage while ensuring fair trade for artisans.