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All About the Emporium / Cultural Festivals & Events / Festival Calendar & Festival Alerts / Location Map / Hotel Booking / How to Reach / Air, Train, Bus & Taxi Booking / Visitors’ Reviews & Photos / Nearby Pilgrim Places & Other Places of Interest / Donations / Volunteers / Official Website / YouTube Videos
Introduction
Gurjari, the brand name of the Gujarat State Handloom & Handicrafts Development Corporation, is the state’s proud showcase of handloom and craft traditions. Established in 1973, Gurjari has become synonymous with Patola silks, Bandhani tie-dye, Tangaliya weaves, and Kutchi embroidery. For heritage travelers, Gurjari offers a colorful journey into Gujarat’s textile identity, with authenticity guaranteed by the state.
History & Legacy
- Founded in 1973 under the Government of Gujarat.
- Its mission is to preserve Gujarat’s diverse textile heritage, connecting rural artisans directly with buyers.
- Over the decades, Gurjari has become a cultural ambassador, representing Gujarat’s crafts at national and international fairs.
- Supports weavers from Patan (Patola), Jamnagar (Bandhani), Surendranagar (Tangaliya), and Kutch (embroidery).
Craftsmanship & Saree Collections
- Patola Sarees: Double ikat masterpieces from Patan, globally renowned for precision and complexity.
- Bandhani Sarees: Vibrant tie-dye sarees with intricate dots and patterns, deeply tied to Gujarati culture.
- Tangaliya Sarees: Unique weaves with extra dots created by twisting threads during weaving, a 700-year-old craft.
- Kutchi Embroidered Sarees: Richly decorated textiles from the Kutch region, with mirror work and bold colors.
- Ajrakh & Block Prints: Hand-block printed fabrics from Kutch and Bhavnagar, using natural dyes.
Why Visit Gurjari as a Heritage Tourist?
- Authenticity guaranteed: All weaves and textiles are sourced directly from artisan clusters.
- Craft diversity: Offers Gujarat’s full textile palette under one roof.
- Cultural immersion: Each saree or fabric represents the identity of a specific region.
- Community support: Purchases sustain rural artisan livelihoods and preserve endangered crafts.
Online Presence
- Official Website: gurjari.co.in
- Active in government exhibitions and craft fairs.
Visitor Information
- Flagship Stores: Ahmedabad, Surat, Vadodara, Rajkot, Gandhinagar.
- Outlets in Metros: Delhi, Mumbai, and other major Indian cities.
- Timings: 10:00 AM – 8:00 PM.
- Travel Tip: In Ahmedabad, combine a visit to Gurjari Emporium with the Calico Museum of Textiles for a complete heritage experience.
Conclusion
Gurjari is the soul of Gujarat’s textile traditions, bringing together Patola, Bandhani, Tangaliya, and Kutchi embroidery under one trusted brand. For heritage travelers, a visit to Gurjari is not just about shopping — it is about immersing oneself in Gujarat’s craft legacy while supporting artisans who keep these traditions alive.