Introduction
Gulab Chand is a renowned textile house originally from Jaipur, Rajasthan, celebrated for its hand-block printed sarees and fabrics. In Varanasi, its presence offers heritage travelers a refreshing diversity, showcasing India’s broader craft traditions beyond Banarasi silks. The store bridges the textile heritage of Rajasthan and Uttar Pradesh, bringing block prints into dialogue with brocades and handloom silks.
History & Legacy
- Gulab Chand was established in Jaipur several decades ago, becoming a pioneer in reviving and popularizing traditional block-printing techniques.
- Its Varanasi outlet reflects a cross-cultural craft exchange, allowing visitors to explore Rajasthan’s textile heritage alongside Banaras’s silks.
- The brand is widely respected for quality, authenticity, and craft preservation, making it a trusted name in artisan textiles.
Craftsmanship & Saree Collections
- Block-Printed Sarees: Featuring traditional Bagru and Sanganeri prints, hand-carved on wooden blocks.
- Cotton Sarees & Fabrics: Lightweight, breathable, and adorned with natural dyes.
- Dupattas & Stoles: Showcasing regional motifs and earthy aesthetics.
- Fusion Appeal: Complements Varanasi’s heavy brocades with Rajasthan’s breezy hand-printed cottons.
Why Visit Gulab Chand as a Heritage Tourist?
- Craft diversity: Offers travelers a chance to explore Rajasthan’s textile traditions while in Varanasi.
- Authenticity: Every piece reflects hand-printing mastery with natural dyes.
- Complementary experience: Balances the grandeur of Banarasi silks with the simplicity of block-printed cottons.
- Trusted legacy: A respected brand name, widely recognized across India.
Online Presence
- Official Website: gulabchand.com
- Active e-commerce platform with worldwide delivery.
- Featured on social media for seasonal and craft-focused collections.
Visitor Information
- Location: Gulab Chand outlet, central Varanasi shopping areas.
- Timings: 10:00 AM – 8:00 PM.
- Travel Tip: Best combined with a Banarasi silk shopping circuit to experience two great Indian textile traditions in one city.
Conclusion
Gulab Chand in Varanasi adds regional depth and diversity to a traveler’s textile journey. While Banaras is famed for silks and zari, Gulab Chand introduces visitors to the equally rich tradition of Rajasthani block printing, making it a valuable addition to your heritage tourism platform. It highlights how India’s weaving and printing traditions complement each other, enriching the cultural narrative for travelers.