Introduction
Located in Hindustan Park, South Kolkata, Byloom is a boutique that has transformed the way Bengal’s handlooms are perceived in the modern era. It reimagines Tant, Jamdani, and Khadi sarees with contemporary colors and designs, making them attractive to younger generations. For heritage travelers, Byloom is both a cultural hub and a fashion-forward space where tradition meets everyday lifestyle.
History & Legacy
- Established in 2011 by textile revivalist Bappaditya Biswas and designer Rumi, Byloom was born as a space where heritage weaves could be made relevant for the 21st century.
- The founders work directly with Bengal’s weavers, ensuring sustainability and fair trade.
- Beyond being a retail space, Byloom also houses Café Byloom, turning the store into a community hub for artists, designers, and travelers.
Craftsmanship & Saree Collections
- Tant Sarees: Reinterpreted with bold colors and modern patterns.
- Jamdani Sarees: Traditional motifs with a contemporary twist.
- Khadi Sarees: Handspun and handwoven for everyday elegance.
- Experimental Weaves: Collections that keep the essence of handloom alive while adding youthful appeal.
Why Visit Byloom as a Heritage Tourist?
- Contemporary heritage: Shows how ancient weaves adapt to modern tastes.
- Community vibe: A cultural hotspot with its boutique + café setup.
- Direct artisan support: Ensures fair wages and dignity for Bengal’s weavers.
- Tourist-friendly location: Situated in South Kolkata’s cultural heart, near galleries and cafés.
Visitor Information
- Location: Byloom, 58B Hindustan Park, Kolkata.
- Timings: 11:00 AM – 8:00 PM.
- Travel Tip: Combine your visit with a walk through Rabindra Sarobar or nearby art galleries for a cultural day-out.
Conclusion
Byloom is more than a boutique — it is a movement to keep Bengal’s handloom traditions alive in a modern context. For heritage travelers, it provides an engaging space to see how traditional crafts continue to thrive in the everyday fashion of contemporary Kolkata.