Introduction
Bhuttico (Bhutti Weavers’ Cooperative Society), established in 1944 in Kullu, Himachal Pradesh, is among the oldest and most successful handloom cooperatives in India. Best known for its Kullu shawls, stoles, and tweeds, Bhuttico has become synonymous with the weaving heritage of the Himalayan valleys. For heritage travelers, it offers the most authentic gateway into Himachal’s textile traditions, where every shawl reflects the spirit of the mountains.
History & Legacy
- Founded in 1944 by a group of weavers in the village of Bhutti (near Kullu).
- The cooperative became a model for self-reliance and artisan empowerment, long before handloom cooperatives gained national prominence.
- Over decades, Bhuttico shawls became so trusted that they earned a GI (Geographical Indication) tag.
- Today, Bhuttico is recognized worldwide as a symbol of Himachal’s cultural and weaving identity.
Craftsmanship & Collections
- Kullu Shawls: Woolen shawls with bold geometric borders and vibrant motifs, woven from local and merino wool.
- Stoles & Mufflers: Lightweight alternatives showcasing the same traditional patterns.
- Tweed Fabrics: Handwoven wool tweeds for jackets and coats, inspired by Himalayan winters.
- Blankets & Throws: Warm woolens for home use, reflecting rustic charm.
- Modern Adaptations: Contemporary designs that keep the tradition relevant for global markets.
Why Visit Bhuttico as a Heritage Tourist?
- Authenticity assured: Every shawl carries a certification mark for genuine Kullu handloom.
- Cultural immersion: Patterns are inspired by Himalayan flora, fauna, and folklore.
- Fair trade cooperative: One of India’s earliest and most successful weaver-run societies.
- Global recognition: Bhuttico exports to international markets, while staying rooted in its village origins.
Online Presence
- Official Website: bhutticoshawls.com
- Offers nationwide and international delivery of shawls, stoles, and fabrics.
Visitor Information
- Flagship Store: Bhutti Colony, Kullu, Himachal Pradesh.
- Other Outlets: Showrooms in Manali, Shimla, Delhi, and Chandigarh.
- Timings: 10:00 AM – 7:30 PM.
- Travel Tip: Combine a visit to Bhuttico’s Kullu showroom with a drive along the Beas River and Naggar Castle, for a complete heritage experience.
Conclusion
Bhuttico is the heartbeat of Himachal’s weaving culture, bringing the warmth and vibrancy of Kullu shawls to the world. For heritage travelers, a visit here is a chance to experience not just textiles, but the cooperative spirit that has sustained Himalayan crafts for over 75 years. Owning a Bhuttico shawl is like carrying home a piece of the Himalayas.