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Urban Haat, Bareilly: A Haven for Zari-Zardozi Artisans

Spread India's Glorious Cultural & Spiritual Heritage

Introduction

Nestled in the heart of Uttar Pradesh, Bareilly is not just a bustling city but a treasure trove of India’s rich cultural heritage. Among its many gems, the Urban Haat stands out as a vibrant marketplace that celebrates the region’s renowned Zari-Zardozi embroidery. Located at Pilibhit Bypass Road, near Police Line, Bareilly, this haat is more than just a marketplace—it’s a cultural hub where tradition meets commerce, and artisans find a platform to showcase their exquisite craftsmanship.

The Legacy of Zari-Zardozi Embroidery

Zari-Zardozi is an ancient form of embroidery that originated in Persia and found a home in India during the Mughal era. This intricate art involves the use of gold and silver threads to create elaborate patterns on fabrics, often adorned with precious stones, beads, and sequins. In Bareilly, this craft has been passed down through generations, with local artisans mastering the delicate art of weaving metallic threads into luxurious fabrics, creating pieces that are nothing short of masterpieces.

Urban Haat: A Marketplace with a Purpose

The Urban Haat in Bareilly was established with the primary aim of providing a dedicated space for local artisans to display and sell their creations. It is designed to resemble a traditional village marketplace, with stalls and kiosks arranged in a way that encourages visitors to explore and engage with the artisans. The haat operates throughout the year, offering a steady platform for artisans to reach a wider audience, including tourists, art connoisseurs, and locals.

Showcasing Bareilly’s Best

As you step into the Urban Haat, you are greeted by a riot of colors and an array of meticulously crafted items. The stalls are filled with an array of products, including:

  1. Zari-Zardozi Sarees and Lehengas: The centerpiece of the haat, these garments are adorned with intricate embroidery, making them perfect for weddings and special occasions.
  2. Home Decor Items: Cushion covers, wall hangings, and table runners embellished with Zari-Zardozi work add a touch of elegance to any home.
  3. Accessories: Clutches, bags, and footwear featuring exquisite embroidery are popular among fashion enthusiasts.
  4. Traditional Attire: Apart from sarees and lehengas, the haat also offers a range of kurtas, dupattas, and stoles showcasing the craftsmanship of Bareilly’s artisans.

Supporting Artisans and Preserving Heritage

The Urban Haat is more than just a shopping destination; it is a testament to Bareilly’s commitment to preserving its cultural heritage. By providing a direct platform for artisans, the haat eliminates the middlemen, ensuring that the craftsmen receive a fair price for their hard work. This initiative has significantly boosted the local economy and provided sustainable livelihoods to many families.

Additionally, the haat regularly organizes workshops and live demonstrations where visitors can witness the intricate process of Zari-Zardozi embroidery. These events not only educate people about the craft but also inspire the younger generation to take up and preserve this traditional art form.

A Cultural Experience

Visiting the Urban Haat is a cultural experience in itself. The haat often hosts cultural performances, traditional music, and dance shows that reflect the vibrant culture of Uttar Pradesh. Food stalls offering local delicacies add to the overall experience, making it a perfect outing for families and tourists.

Conclusion

Urban Haat, Bareilly, stands as a beacon of cultural preservation and economic empowerment. It is a place where art and tradition come alive, offering a unique shopping experience that goes beyond mere commerce. By visiting the haat, you not only take home a piece of Bareilly’s rich heritage but also contribute to the sustenance and growth of its talented artisans. So, the next time you find yourself in Bareilly, make sure to visit the Urban Haat and immerse yourself in the world of Zari-Zardozi, where every thread tells a story of craftsmanship and tradition.


Spread India's Glorious Cultural & Spiritual Heritage

By Mala Chandrashekhar

Introducing Blogger Mala Chandrashekhar - A specialist academically trained in modern Western sciences, yet deeply enamored with India's timeless ethnic arts, crafts, and textiles. Her heart beats for the rich and glorious cultural and spiritual heritage of India, and she has dedicated her entire blog to spreading the immortal glories of ancient India worldwide. Through her simple yet impactful blog posts, Mala aims to reach every nook and corner of the globe, sharing India's beauty and wisdom with the world.

But Mala doesn't stop at just sharing her own thoughts and ideas. She welcomes constructive criticisms and suggestions to improve her blog and make it even more impactful. And if you share her passion for India's culture and heritage, she extends a warm invitation for high-quality guest blog posts.

Ready to dive into the world of India's ageless beauty? Follow Mala on LinkedIn, Twitter & Facebook and join her in spreading the magic of ancient India to the world.

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