Prime Minister Narendra Modi Ji: Championing India’s Cultural Heritage Globally

Spread India's Glorious Cultural & Spiritual Heritage


India, a land of rich and diverse cultural heritage, has been blessed with an extraordinary treasure trove of arts, crafts, and textiles. Prime Minister Narendra Modi, a passionate advocate for India’s culture, has taken significant strides to promote and preserve this heritage on the global stage. In this blog post, we will explore how Shri Modi has made remarkable contributions to the promotion of ethnic Indian arts, crafts, and textiles worldwide while reflecting on his unwavering commitment to India’s glorious cultural heritage.

Cultural Diplomacy: A Global Showcase

One of the key facets of Prime Minister Modi’s leadership is his strong belief in the power of cultural diplomacy. He understands that a nation’s soft power lies in its ability to share its cultural wealth with the world. With this vision, he initiated various programs and events that have successfully put India’s cultural heritage in the spotlight.

1. International Yoga Day: A Global Phenomenon

One of the most notable examples of Modi’s cultural diplomacy is the International Yoga Day, celebrated on June 21st every year. His proposal to the United Nations to designate this day as International Yoga Day was unanimously accepted, reflecting India’s age-old practice as a symbol of peace and harmony. Today, millions of people across the world practice yoga, a testament to India’s contribution to holistic well-being.

2. Khadi: A Symbol of Swadeshi and Sustainability

Modi’s love for Khadi, a hand-spun and handwoven fabric that played a crucial role in India’s independence movement, is evident. Under his leadership, Khadi has been revitalized and promoted as a sustainable and eco-friendly textile choice. His promotion of Khadi has not only boosted the Indian textile industry but has also encouraged the world to embrace eco-friendly fashion.

3. Handicrafts and Handlooms: Empowering Artisans

The Prime Minister’s initiatives like the “Hunar Haat” and “e-Haat” have provided a platform for local artisans to showcase their craftsmanship to a global audience. These events have not only supported the livelihoods of countless artisans but have also introduced the world to the exquisite beauty of Indian handicrafts and handlooms.

4. The Incredible Story of Indian Cuisine

Modi’s cultural diplomacy extends to the culinary arts as well. He has advocated for the recognition of Indian cuisine as an intangible cultural heritage by UNESCO. The global popularity of Indian food is a testament to the delicious diversity of flavors that India offers.


Prime Minister Narendra Modi’s dedication to promoting ethnic Indian arts, crafts, textiles, and the broader cultural heritage of India is truly commendable. His unwavering passion for showcasing India’s rich cultural tapestry to the world has not only strengthened India’s soft power but has also deepened global understanding and appreciation of India’s diverse traditions. Through initiatives like International Yoga Day, the revitalization of Khadi, support for artisans, and the recognition of Indian cuisine, Modi has taken India’s cultural diplomacy to new heights. As we continue to celebrate India’s glorious heritage, we must recognize and appreciate the significant contributions of Prime Minister Modi in making this heritage a global treasure.

In the hands of leaders like Narendra Modi, India’s culture will continue to shine brightly on the global stage, bridging gaps, fostering understanding, and promoting the rich tapestry of traditions that make India truly incredible.


Prime Minister Narendra Modi’s tireless efforts in promoting India’s cultural heritage globally deserve a more detailed exploration. Let’s dive deeper into some of his initiatives and endeavors that reflect his unwavering commitment to preserving and promoting India’s diverse cultural legacy.

1. Cultural Exchange Programs: Modi’s government has actively encouraged cultural exchange programs with countries around the world. These programs involve showcasing Indian art, music, dance, and traditional performances to international audiences. These initiatives not only highlight the vibrancy of India’s cultural traditions but also foster people-to-people connections.

2. Reviving Traditional Art Forms: Under the ‘Make in India’ campaign, Modi has emphasized the revival and preservation of traditional art forms. Initiatives like the “Rashtriya Sanskriti Mahotsav” provide a platform for artists from across India to display their talents, keeping ancient art forms alive and flourishing.

3. Museums and Cultural Institutions: Modi’s government has made significant investments in museums and cultural institutions. The revamping of museums like the Sardar Patel Museum in Gujarat and the recently inaugurated Kashi Vishwanath Corridor in Varanasi are examples of preserving cultural heritage for future generations.

4. Promotion of Folk Music and Dance: Folk music and dance are integral parts of India’s cultural heritage. Modi’s government has supported and promoted folk artists and encouraged the inclusion of these art forms in various cultural events and festivals.

5. Supporting Art Education: Recognizing the importance of art education, Modi has encouraged institutions to include art and culture in the curriculum. This ensures that future generations have a deep appreciation for their cultural roots.

6. Festivals and Celebrations: The grand celebrations of festivals like Diwali, Holi, and Navratri at a national and international level have helped showcase the diversity and vibrancy of Indian traditions. These events are not only a source of joy but also serve as cultural ambassadors.

7. Digital Outreach: Leveraging technology, Modi’s government has launched digital platforms like the National Museum and Archaeological Survey of India apps, making it easier for people worldwide to access and appreciate India’s cultural treasures.

8. Promoting Ayurveda and Wellness: Ayurveda, an ancient system of medicine, is an integral part of India’s heritage. Modi’s government has promoted Ayurveda globally, making it a part of the global wellness movement.


Prime Minister Narendra Modi’s relentless dedication to promoting India’s cultural heritage on the global stage is evident in his multifaceted initiatives and endeavors. By actively engaging with various aspects of India’s rich cultural tapestry, from art and textiles to music and cuisine, Modi has brought the world closer to the essence of India. His vision extends beyond preserving traditions; it aims to celebrate and share India’s cultural wealth with the world. As we witness the continued growth of India’s cultural influence globally, it is essential to acknowledge the remarkable contributions of Prime Minister Modi in making this vision a reality. His tireless efforts ensure that India’s cultural heritage remains a source of inspiration and admiration for generations to come.

Spread India's Glorious Cultural & Spiritual Heritage

By Mala Chandrashekhar

Introducing Blogger Mala Chandrashekhar - a specialist academically trained in modern Western sciences, yet deeply enamored with India's timeless ethnic arts, crafts, and textiles. Her heart beats for the rich and glorious cultural and spiritual heritage of India, and she has dedicated her entire blog to spreading the immortal glories of ancient India worldwide. Through her simple yet impactful blog posts, Mala aims to reach every nook and corner of the globe, sharing India's beauty and wisdom with the world.

But Mala doesn't stop at just sharing her own thoughts and ideas. She welcomes constructive criticisms and suggestions to improve her blog and make it even more impactful. And if you share her passion for India's culture and heritage, she extends a warm invitation for high-quality guest blog posts.

Ready to dive into the world of India's ageless beauty? Follow Mala on LinkedIn and join her in spreading the magic of ancient India to the world.

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