Namami Gange Programme: Revitalizing the Sacred River Ganga

Spread India's Glorious Cultural & Spiritual Heritage


India’s Ganga River, also known as the National River Ganga, holds immense cultural, religious, and historical significance. However, over the years, the river has faced severe pollution and degradation due to various factors, threatening its ecological balance and the health of millions of people who depend on it. In response to this crisis, the Indian government introduced the Namami Gange Programme in 2014, an ambitious and integrated conservation mission aimed at restoring and rejuvenating the Ganga. With a substantial budget and a diverse range of stakeholders, the program strives to achieve effective pollution control and promote the conservation of this iconic river.

An Integrated Conservation Mission

The Namami Gange Programme was approved as a flagship program by the Union Government of India in June 2014, with a budget outlay of Rs. 22,500 crore from 2023-26. The program addresses two primary objectives: the abatement of pollution and the conservation and rejuvenation of the Ganga River. It recognizes the importance of engaging various stakeholders, including scientists, technology companies, investors, and community members, to ensure the successful implementation of its goals.

Mascot of the Namami Gange Programme

In an effort to raise awareness and connect with people across the nation, the National Mission for Clean Ganga (NMCG) has chosen a beloved comic book character, Chacha Chaudhary, as the mascot of the Namami Gange Programme. This creative decision highlights the government’s intention to engage with people of all ages and backgrounds, emphasizing the importance of individual and community participation in the conservation efforts.

Tackling Pollution in Ayodhya

One notable initiative under the Namami Gange Programme is the comprehensive plan to address pollution in the religious and historical city of Ayodhya. This plan includes the tapping of all drains that flow into the river Saryu and transporting the contaminated water to sewage treatment plants. By implementing this strategy, the program aims to prevent untreated waste from polluting the river, ensuring a cleaner and healthier waterbody for both residents and pilgrims visiting Ayodhya.

Research and Development

To support the ambitious goals of the Namami Gange Programme, a research division called CGanga was established under the aegis of IIT Kanpur. This research wing plays a crucial role in developing innovative technologies, exploring sustainable solutions, and providing scientific expertise for the effective implementation of the program. CGanga collaborates with various national and international institutions to harness the power of research and technology in restoring the Ganga River to its former glory.


The Namami Gange Programme is an essential step towards revitalizing the sacred Ganga River, which has been a lifeline for millions of people for centuries. With its integrated approach, community engagement, and significant budget allocation, the program aims to achieve effective pollution control and conservation of this iconic river. The selection of Chacha Chaudhary as the mascot demonstrates the government’s commitment to engaging with people of all ages and backgrounds. By tapping the drains in Ayodhya and investing in research and development, the program is making significant strides in its mission to restore the Ganga to its pristine state. As we move forward, it is crucial for all stakeholders to continue supporting and actively participating in the Namami Gange Programme, ensuring the success of this monumental conservation effort. Only through collective action and dedication can we secure a sustainable future for the Ganga River and the communities that depend on it.

Spread India's Glorious Cultural & Spiritual Heritage

By Mala Chandrashekhar

Introducing Blogger Mala Chandrashekhar - a specialist academically trained in modern Western sciences, yet deeply enamored with India's timeless ethnic arts, crafts, and textiles. Her heart beats for the rich and glorious cultural and spiritual heritage of India, and she has dedicated her entire blog to spreading the immortal glories of ancient India worldwide. Through her simple yet impactful blog posts, Mala aims to reach every nook and corner of the globe, sharing India's beauty and wisdom with the world.

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