ॐ श्री गुरुभ्यो नमः ॐ श्री शिवानन्दाय नमः ॐ श्री चिदानन्दाय नमः
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India is a country with an extremely rich & glorious cultural heritage. Every region in this great country abounds in amazingly beautiful handicrafts and handloom textiles, designed and developed by extraordinarily talented artisans, both Hindus & Muslims, who are living below poverty line in India.
Please have a look here at my Blog : www.sanskkriti.blogspot.com, for some of the work of these brilliant Indian craftsmen of different regions of India, who are the powerhouses of creativity & fountain of extraordinary talent:
There are so many cash rich Corporate Giants in India, but none to promote the exotic art forms of the nation in real corporate style, utilizing the latest in technology & new age marketing techniques.
The only organisations, that are promoting the arts & crafts of India in their own humble way are the Government run Handicrafts Emporiums and the Government Handloom Houses.
These Government showrooms do have a mind boggling collection of exquisite handicrafts, but they are not familiar with all the latest technologies & the aggressive new age marketing techniques of the private sector giants , without which, creating huge demands for these items worldwide, is almost next to impossible. Neither do these government run outlets have the expertise or funds to design and develop a captivating world class online retail showroom like the mega online store Amazon.com & & others, and subsequently promote it worldwide in a real big way applying new age marketing techniques, so that even without visiting India customers from around the globe can have an enjoyable experience of shopping in the colourful, vibrant streets of India.
Most of the National Award winning craftsmen & weavers of India,whose exquisite craftsmanship, have helped India earn a very high place in the artistic world & in renowned museums around the globe, are unfortunately living without even the very basic amenities of life. These craftsmen are fighting hard for their livelihood, health, education and safety of their family members.
Most of these craftsmen & weavers take loans from the local moneylenders at very high monthly interest rates of 5% or even more, for their bread and butter and due to the pittance of income, that their extraordinarily specialized hard work generates, they find it extremely difficult to repay the loan amounts. This forces them to shift to other menial jobs, which totally fossilizes the timeless,
ageless traditional art forms of India,having immense aesthetic beauty & spiritual attraction in them, for the whole of mankind.
Please have a look at the touching lives of some these brilliant artisans at their work place, with thought provoking videos from YouTube in my Blog :www.sanskkriti.blogspot.com
The monumental work of preserving & promoting these exclusive arts & crafts of India, worldwide, can be undertaken in a real big way, only if the masses from around the globe, care for the rich Cultural Heritage of India and come forward to donate for this GREAT CAUSE. No true endeavour is possible, in the absence of money, however hard we work.
India is a country with a glorious spiritual heritage. Anything that has ever originated in India, had the whole of humanity & its welfare in mind.
The work is gigantic and there is an endless series of work to be done.But to get started, as a first step, we are going to develop a world class online store, with many of the best eCommerce features, to make the shopping experience enjoyable for customers from any corner of the globe. For this, we need to hire best in class Designers, Developers, Subject Matter Content Writers & many other talents. We are planning to have talented Vintage Photographers for capturing professional level photographs of thousands of handicrafts , handlooms, handmade carpets etc that India is globally known for ,for this Online Store.
For inventory & warehouse facility, we plan to utilize the mind boggling collections of the Government Emporiums & Government Handloom Houses, as the next step after creating the Website for Online Store.Travel within the country for sourcing the items & tie ups with different organisations & accomodations, while travelling, etc can be undertaken only if there is sufficient fund from the donors.
With generous funds from the public in future, we may even build great Museums, initially in major cities of developed nations, displaying all exclusive handicrafts, handlooms, handmade carpets, jewellery etc of India,viz, Engraved furniture of Saharanpur,Rosewood furniture & crafts of karnataka, Woolen carpets of Bhadohi, Brass work of Moradabad, Bronze icons of Swamimalai, Kangra paintings of Himachal, Kalamkari paintings of Andhra Pradesh, Pichwai paintings of Rajasthan, Silk Carpets of Kashmir, Intricate Glass embroidery work of Banaskantha, Exotic cora mats of Patthamadai, Hornwork of Parlakhepundi, Coir work of Kerala, Sandal wood crafts of Karnataka, Applique work of Orissa, Khurja and Chinhat pottery of Uttar Pradesh–The list is endless and one needs a whole lifetime to explore this unfathomable Indian treasure.
There will be computer terminals in these Museums, from where the visitors/customers can place order online for items of their choice, after directly viewing the items in the Museum for quality, class, size, weight, colour etc.
Next in our to do list, come the temples of India.India is a country with a glorious spiritual history, since time immemorial. The country especially South India abounds in thousands of beautiful, spiritually elevating temples. Many of these temples are architectural marvels of the remote Dravidian era.
Please have a look at the beauty of some of these temples in the
following posts of my Blog : www.sanskkriti.blogspot.com
A large number of these ancient temples are in a totally dilapidated state & require dedicated maintainence and care. The countless Indian pilgrims & foreign tourists visiting these shrines everyday is so large that all the areas surrounding the temple complexes have been converted into open air toilets & public dustbins. This has simply destroyed the sanctity of these sacred shrines. The maintainence of these temples, including temple gardens for future generation, their cleanliness in & around the temples, along with a large number of public toilet constructions, anything can be undertaken only if there is sufficient fund for the purpose.
These are all, our plans for the future, depending upon the quantum of public fund & the genuine interest shown by people, towards the cause. We have countless other future plans, but we will take them up one by one as the project takes over. Please stay tuned & keep visiting this page at least once in a while, to see the progress of the work in all directions.
Anyone who wishes to Donate for the ‘Great Cause’ of promoting ‘The Rich Cultural Heritage of India’, worldwide, may contact Mala Chandrashekhar at the Email Id : indianartsandcrafts2008@gmail.com
Any kind of Donation in the form of Cash, Kind, Manpower, Services etc would tremendously help us to go ahead with our mega project conveniently, with full enthusiasm.
All forms of Donations will be utilized in bringing prosperity in the lives of all those who are striving hard to preserve the rich cultural heritage of India & relentlessly promoting it worldwide either as a passion or a profession.
Mala Chandrashekhar
Bangalore, India
Date : 20th October, 2013
